WD-40

WD-40 has traditionally been associated with a male demographic, but we've made a deliberate choice to reshape this perception. Our latest campaign is designed to resonate with empowered young women who fearlessly confront the challenges of adulthood head-on. With a light-hearted and humorous touch, we aim to be the solution to those all-too-relatable cringe-worthy situations, providing a helping hand precisely when it's needed. This fresh approach is how we connect with and cater to the dynamic audience we're eager to engage.

Partner - Kayla Pallotto

When a wad of chewing gum finds its way into your hair, just as you're striving to make a lasting impression, it's undoubtedly a real conundrum. Our magazine print campaign is dedicated to raising awareness about the multifaceted utility of WD-40, showcasing the myriad ways it can come to your rescue in such unexpected and hair-raising situations.

Street furniture and signs serve as the perfect canvas for an advertisement that seamlessly combines imaginative design with a relatable headline. Our primary objective is to evoke a genuine smile from our consumers while establishing a connection between our ad and a shared narrative from their lives, such as a memorable journey en route to a romantic rendezvous.

Our advertisements don't dwell on spilled milk; instead, they inspire our consumers to swiftly resolve the issue and keep moving forward. Through ads that extend beyond the conventional frame, we aim to captivate attention and encourage a mindset that thrives on creative problem-solving and thinking beyond the ordinary.

The content that truly goes viral on social media typically combines elements of humor, relatability, and taps into current trends. These engaging reels and TikToks offer an excellent avenue for spreading brand awareness without resorting to conventional, uninspiring hard-sell tactics.

Navigating the complexities of adult life often involves relocating and forging fresh connections. Our card game offers an ingenious method to effortlessly break the ice in a new social circle, while simultaneously reshaping perceptions about the WD-40 brand.